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Posts tagged email marketing
Email Frequency: How Often Should You Email Your List

Wouldn't it be nice if there was a number or a schedule you could follow for how often you should email your list? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there's a very good reason for it. Every market, every niche, every audience and every person is different. While you'll never make everyone on your list happy, there is a lot you can do to make just about any email schedule work.

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4 Tips For Crafting Compelling Email Subject Lines

The first thing you need to get right when it comes to email marketing is the subject line. If you can't get your subscribers to open your emails, it really doesn't matter how good the actual email is. It's easy to spend a lot of time crafting a great message and then just slap a subject line on it at the end. Spend some time writing them and see what type of headline gets you good open rates. Here are four tips for crafting subject lines that get your emails opened.

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