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Posts in Music Business
Email Frequency: How Often Should You Email Your List

Wouldn't it be nice if there was a number or a schedule you could follow for how often you should email your list? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there's a very good reason for it. Every market, every niche, every audience and every person is different. While you'll never make everyone on your list happy, there is a lot you can do to make just about any email schedule work.

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3 Large Shifts in the Music Industry

In the past two decades, the music industry has experienced dramatic changes. Well, the pace of change in the music industry has not slowed, in fact, it has increased. Here are three major shifts that the music industry has experienced in the last five years that will continue to impact and shape how business is done in the music industry.

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What's the Deal with Record Deals

So, you’ve been practicing and writing songs and your mom (among others) says you’re awesome and should make a record. So what’s the next step? Getting a record deal! Right? Well the short answer is yes… but the actual answer is complicated and requires a little bit of background knowledge.

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