Posts in Music Business
Email Frequency: How Often Should You Email Your List

Wouldn't it be nice if there was a number or a schedule you could follow for how often you should email your list? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there's a very good reason for it. Every market, every niche, every audience and every person is different. While you'll never make everyone on your list happy, there is a lot you can do to make just about any email schedule work.

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